The Breastfeeding Festival has from the start had a very strong ethical policy, which it has continued to develop over the years. In line with its aims of celebrating and promoting breastfeeding, and increasing breastfeeding rates and duration, it requires all its speakers and stallholders to abide by the WHO International Code of Marketing of Breast-milk Substitutes and subsequent relevant resolutions. In addition, it adheres to the Nestlé boycott . Its policy wording is as follows:
“The Breastfeeding Festival does not accept funds, donations, gifts, or sponsorship from manufacturers or distributors (or their trusts or foundations) of infant and young child feeding and related products.
In addition, we do not allow manufacturers or distributors (or their trusts or foundations) of infant and young child feeding and related products to advertise in any way to attendees via our festival. This includes any flyers and other promotional leaflets, stalls, displays, and attending in person.”
During its fundraising activities via Bumps and Babies Sales it similarly does not sell any items relating to artificial feeding, including any items that normalise artificial feeding by images on clothing or other items.